What is a QR code?
Have you discovered the power of QR codes?
A Quick Response code (abbreviated to QR code) is a special kind of barcode which can be read by QR enabled barcode readers and smart phones. The sophisticated nature of a QR code means that, unlike normal barcodes, they are able to encode much more than just numbers.
QR codes can contain a large amount of text data but their real power lies in the fact that they can also contain telephone numbers, SMS messages, email addresses, event details, virtual business cards, website URLs and more!
Lovely stuff, but what's this got to do with you?
Well, to find out how this amazing new technology could help boost your marketing efforts, let's look at a few real world scenarios...
- A business consultant adds a QR code to the back of his business card. Customers can scan his card with their smart phones and instantly add his contact details to their electronic address book.
- A festival organiser adds a QR code to the fly posters he uses to advertise his event. People no longer have to try to remember all the details, they can now scan the code and go directly to a website to find out more and buy tickets.
- An estate agent uses QR codes on her For Sale signs and newspaper adverts. Anyone scanning the code can gain instant access to sales particulars, interior photographs and the agent's contact details.
- A retailer decides to announce the opening of his new shop via a door-to-door leafleting campaign. He adds a QR code to the leaflets which links to a Google Map indicating the shop's location. People can then follow the online directions directly to his door!
- A mail order company adds QR codes alongside all the products in their catalogue. Customers can now add products to their online shopping cart simply by scanning the relevant codes.
These examples are really just scratching the surface. People are finding new, effective and exciting uses all the time.
Utilise QR codes to revolutionise the way you interact with your customers. Simply visit beQUious.com to create and download your own custom QR code. Best of all... it's free!
