The hidden cost of printing your own leaflets

One of my regular customers rang me this morning wanting to cancel their leaflet printing order. They we're working to a tight budget and decided it would be cheaper to print 250 A5 leaflets using a HP inkjet printer they'd borrowed from a friend.

What they hadn't considered was the true cost of inkjet printing. I recently came across a test report in Computer Active Magazine which found that the average cost to print just one A6 colour photograph using a desktop inkjet printer was a whopping 45p! On that basis, had my customer gone ahead and printed their own leaflets, it would have cost them £167 more than if they'd left it to us.

After reading the Computer Active report, my customer had a rethink and decided they didn't want to cancel their order after all. Cheers Computer Active!