What is full colour (or CMYK or Process) Printing?
You may be surprised to learn that when the jewellery brochure above was printed, all the colours - from the deep green and burgandy backgrounds to the delicate skin tones of the model - were created by combining just four different inks:
C - cyan
M - magenta
Y - yellow
K - key (or black)
CMYK is the colour model used in full colour printing (which is also referred to as four-colour printing and process printing). By overlaying various tints of these four inks it's possible to reproduce a vast range of colours.
If you're interested in the science click here..
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Using Colour Benefits the Brand
Numerous studies have shown that the use of colour in printed documents increases the likelihood of them being read as well as greatly improving information retention rates. And according to a recent study carried out by the University of Loyola in Maryland in the United States, use of colour can increase brand recognition by up to 80 per cent.
So colour printing can positively impact a business’s target audience, help to build a powerful brand and ultimately boost retention and sales.
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